Figures First – How Mythic Legions Succeeded by Starting with the Toys 
Saturday 12:30-1:15pm
Theater/Events Room

For many years toy companies have turned to popular media licenses for their action figure releases. A blockbuster movie, television show, video game, comic book, or some other form of entertainment comes first, and then the action figures follow. When Four Horsemen Studios launched their Mythic Legions line in early 2015, they took a different path. Rather than licensing an existing media property, the studio created a brand-new IP, and the first things released from that property were the toys themselves!
 

Join Four Horsemen Studios’ co-owners and founders H Eric “Cornboy” Mayse and Jim Preziosi, along with Project Manager, George Gaspar, and Director of Sales and Marketing, Jeremy Girard, for this 1-hr conversation. We will look back at the early days of the Mythic Legions line and how that decision to embrace a “figures first” mentality led to the success of this line. Bringing the story full circle, this success has helped fuel subsequent entertainment media projects, including a soon-to-be-released video game and a recently announced illustrated book!  
 

Bring your questions for the team from Four Horsemen Studios to this presentation at ToyLanta 2023!